Successful enterprises typically have a strong legacy business model driving their core business. But capturing new growth opportunities requires different and often disruptive business models. This is not easy and can take decision makers out of their comfort zones.
Business model innovation is about fundamentally rethinking your business around a clear-though not always obvious-Client job, then realigning your resources, processes and profit formula with this new value proposition. It is not easy and can take decision makers out of their comfort zones, but the results can be dramatic.