For managing core and new growth:Optimizing or repositioning your core business while pursuing new growth initiatives is complex. Without thoughtful governance, leadership and resource allocation, the core can over-consume resources and perpetuate existing business models, dooming promising new growth efforts. We work with companies to manage these two pursuits in distinct but parallel efforts: Transformation A focuses on the core business, adapting it to the changing environment while Transformation B supports a separate, disruptive business that will be the source of future growth.